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Video taking off 25x its usual first day

Bears fans seeking Burden updates rally around an Australian stranger

CBS Chicago follows a football search that became an outpouring of support for someone expressing suicidal thoughts.

Why this story? The video opened at a pace of 49,599 views a day, 25 times a normal first day on this channel (1,980).

Bears fans searching for Luther Burden updates, turns into uplifting show of support for X userBears fans searching for Luther Burden updates, turns into uplifting show of support for X user

The Australian social media user did not even know who the were, fan Jake Cooper tells CBS Chicago. Yet the team's supporters were about to fill their replies with encouragement.

Fans searching X for updates after wide receiver left Sunday's game against Tampa Bay encountered a distressed post about feeling like a burden. The person behind it was expressing suicidal thoughts.

In Marissa Sulek's report, Bears fan Chris Lobosco describes how supporters responded after a rude reply appeared: they challenged it, then sent positive messages of their own. The report shows some of those messages, an unexpected connection between a Chicago football community and a stranger in Australia.

Jonathan Singer, a Loyola University Chicago professor of social work, puts the message behind that support plainly: "Look, we don't know you, but by virtue of the fact that you exist on this planet, your life has value."

The report reached roughly 49,000 views in its first day, compared with about 2,000 for a usual CBS Chicago Short.

Sulek also includes an important distinction from Singer: people engaging with someone online are not responsible for saving that person's life. She closes the report by directing viewers who need support to call or text the 988 Suicide & Crisis Lifeline in the United States.

Published on Trari

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The facts
Subscribers
633,000
Channel views, last 7 days
4,595,263
Channel views, pace per day
1,063,602 (on a normal day: 521,042)
Video published
November 11, 2026
Video views so far
49,350 (less than a day online)
Video views, pace per day
49,599

The numbers

This report drew a much larger first-day audience than a typical CBS Chicago Short, with an unusually busy comment section too.

the video's first day
usual first day here
1,980
this video
49,599
subscribers
633,000
no significant change in the last 7 days
total views
726,377,437
views per day
1,063,602
typical day: 521,042
the video
views
49,350
likes
1,108
comments
88
days online
1
subscribers: this channel and similar channels
WUSA9
640,000
CityNews
604,000
As of November 12, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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