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Nico Paz on the menu: adidas Football's month-old short carries a pause

With nothing new posted, a playful Nico Paz clip from early September has passed 2.8 million views and does most of the channel's work.

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adidas FootballStory of October 2, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

new favorite on the menu. 🍽️ #nicopaz #football #adidas

Posted a month ago, "new favorite on the menu. 🍽️ #nicopaz #football #adidas" is still where most of adidas Football's daily views come from. The short, built around the young Argentine playmaker Nico Paz, has passed 2.8 million views, and on its own it accounts for well over half of what the channel draws on a day right now.

Nothing new went up this week, and the brand's channel is running at roughly half its usual daily pace. The rest of the library is much quieter. The F50 clip offering a choice between storm and tranquility, tagged with Pedri and Florian Wirtz, adds a few thousand views a day. "a new class of football. 💪 #czech" adds about a thousand. Its tag suggests a Czech theme.

Among the football clubs, leagues and media channels nearest its size, the busy weeks belong to the news desks. Sky Sports News is running at about three times its usual pace, and talkSPORT, Tifo and ESPN UK are all above their norms, in a week dominated by the verdict on Manchester City. AFTV and That's Football are quieter than usual, like adidas. For a boot-and-kit channel, a pause between launches looks like this: one Nico Paz short keeps going while the next drop is still to come.

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