News 220K views since yesterday

David Jones draws crowds while administrators weigh its future

7NEWS reports record sales at the troubled Australian department store, but also substantial supplier debts and a creditors' meeting ahead.

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7NEWS Australia Story of November 10, 2026Trari Newsroom

Why this story? One of 7NEWS Australia's most watched videos since yesterday, with 219,680 views.

David Jones records massive sales amid collapse | 7NEWS

Crowded aisles are not the same as a business recovery. David Jones is recording surging sales as shoppers seek clearance bargains, while the Australian department store remains in administration, according to 7NEWS Australia.

Consumer Affairs Editor Jackie Quist's report shows customers reaching for discounted goods beneath large sale signs. The broadcaster reports record sales in stores and online, a striking contrast with the uncertainty surrounding the chain.

Marketing expert Dee Madigan argues that the rush is about prices rather than renewed loyalty. "People are going into David Jones thinking they're going to get a bargain over Christmas," she says.

The shoppers interviewed offer different perspectives. One expresses sadness about what is happening to the store; another says the discounts were what they would expect, with no need for a scramble.

The report drew roughly 220,000 views since yesterday, making it 7NEWS Australia's most-watched new upload over that period.

Behind the busy shop floor, the financial questions remain. Quist reports that David Jones owes suppliers around $100 million, with a creditors' meeting scheduled. All stores remain open for now, she says, and receivers have begun ordering new stock.

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