Video taking off 100x its usual first day

Adorn founder says sales plunged after switch to Adobe platform

7NEWS Australia's report follows Briony Kennedy's efforts to save her cosmetics business as bankruptcy looms.

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7NEWS Australia Story of November 9, 2026Trari Newsroom

Why this story? The video opened at a pace of 899,826 views a day, 100 times a normal first day on this channel (8,976).

Cosmetics empire crumbles after Adobe website disaster | 7NEWS

Briony Kennedy wanted a more secure website and better sales. Instead, the Adorn Cosmetics founder tells 7NEWS Australia that orders dropped immediately after her business moved to Adobe's e-commerce platform.

The Melbourne entrepreneur's account has drawn more than 830,000 views in its first 20 hours, far beyond the broadcaster's usual audience for a Short. But the heart of Jackie Quist's report is the distance between what Kennedy expected from the upgrade and what she says followed.

Adorn had grown into a multimillion-dollar cosmetics business using a basic, free website. The report shows an email projecting higher revenue from the new platform. Kennedy says that when the site launched, sales fell by roughly a third, with advertising links failing to bring customers back to the site.

"Absolutely nothing went right, but I wasn't allowed to get out of the contract that I was in," she says.

Quist reports that Kennedy sold her family home and laid off staff as debts mounted. A later move to Shopify did not avert the business's financial crisis. The report says Adorn is due to close and Kennedy faces bankruptcy. Adobe declined to comment for legal reasons following a failed mediation.

Kennedy ends with a warning to other business owners weighing an upgrade: "Don't change what's not broken." Her advice is to question the promised improvements rather than be drawn to a new platform simply because it is new.

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