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IrelandThis week on the channel +282K views this week
Tom Ayling's Tolkien bookcase has a Hobbit tucked inside
Jay Johnstone's painted Amon Hen cabinet houses a first edition, first printing of the 1937 novel.
In short
On YouTube, Tom Ayling has 354,000 subscribers and 118,416,456 views in all, as of November 11, 2026. In the last 7 days it gained 232,574 views. Its most watched video of the last 30 days is "RARE Tolkien Books!", with 75,730 views. By YouTube subscribers it is No. 3,828 of the 5,393 channels on Trari, and No. 2 of 8 in category "Collectibles and trading cards". On Instagram, @tomwayling has 308,711 followers.
YouTube: The numbers today
subscribers
354,000
no significant change in the last 7 days
▲ 2,000 in the last 30 days
▲ 2,000 in the last 30 days
total views
118,416,456
▲ 232,574 in the last 7 days
▲ 1,688,247 in the last 30 days
▲ 1,688,247 in the last 30 days
views a day (current pace)
15,149
on a typical day: 43,594
Videos on the channel
404
10 uploaded in the last 30 days
Last upload
13 days ago
October 29, 2026
Views per subscriber
334
a new short video usually gets 28,575 views
Next milestone
500,000 subscribers
146,000 subscribers to go
Instagram: The numbers today
@tomwayling · The account on Instagram
Followers
308,711
▲ 15 since yesterday
Posts
580
4 new posts in the last 7 days
Views per Reel
26,249
usually, by 7 recent Reels
Likes per post
1,601
usually, by 12 recent posts
0.52% of followers
0.52% of followers
Place on Instagram
| Among all channels on Trari | In the category Collectibles and trading cards | |
|---|---|---|
| By Instagram followers | 1,318 of 2,442 | - |
Ranked among the channels whose Instagram account is on Trari.
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Reproducing The Bayeux Tapestry | Reel | November 10, 2026 | 1,238 | 59 | 2 |
| Godspeed old friends 🫡 | Carousel | November 9, 2026 | - | 2,070 | 19 |
| On Remembrance Sunday I’m thinking about the bookbinder who make these books for… | Reel | November 8, 2026 | 28,660 | 1,497 | 34 |
| This is how the Bayeux Tapestry was rediscovered… | Reel | November 6, 2026 | 15,750 | 482 | 5 |
| We’re open at the Chelsea Book Fair! | Carousel | October 30, 2026 | - | 1,801 | 35 |
| AD | Carl Jung Alchemical Library | Reel | October 29, 2026 | 18,720 | 863 | 11 |
| A good week to be a book collector 📕 | Carousel | October 27, 2026 | - | 1,427 | 17 |
| Come with me to the Bodleian Library! | Carousel | October 24, 2026 | - | 1,775 | 23 |
Of the 15 latest posts: 9 Reels and 6 carousels.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +745K views this week
A cardinal's wallet, not a book, tops Tom Ayling's eight-video week
Howard Carter before Tutankhamen, a first edition of A Christmas Carol and Tolkien's Hobbit dinner filled out the antiquarian bookseller's …
The video drawing the most views now
RARE Tolkien Books!
- Video published
- October 20, 2026
- Video views so far
- 75,730
- Video views, pace per day
- 805
- Views on its first day
- 24,773
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Collectibles and trading cards | |
|---|---|---|
| By subscribers | 3,828 of 5,393 | 2 of 8 |
| By views gained this week | 4,038 of 5,274 | 5 of 8 |
| By views gained in the last 30 days | 3,559 of 5,043 | 4 of 8 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 9.3% of all views the category's channels gained this week
Subscribers in the category Collectibles and trading cards
Views gained this week in the category Collectibles and trading cards
YouTube: Subscribers, last 30 days
October 13, 2026: 353,000 subscribers → November 11, 2026: 354,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 116,764,005 views → November 11, 2026: 118,416,456 views · average: 56,981 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 How Carl Jung Discovered Alchemy | AD | October 29, 2026 | 1:51 short | 18,745 | 138 | 8,514 | 1,736 | 35 |
 Two UNFINISHED Books (let’s finish them) | October 23, 2026 | 1:18 short | 28,575 | 127 | 13,272 | 2,723 | 28 |
 A Science Fiction CLASSIC | October 22, 2026 | 0:59 short | 29,368 | 149 | 14,092 | 1,594 | 34 |
 All FOUR Winnie The Pooh Books | October 21, 2026 | 0:47 short | 24,179 | 116 | 14,537 | 1,430 | 35 |
 RARE Tolkien Books! | October 20, 2026 | 1:16 short | 75,730 | 805 | 24,773 | 4,016 | 100 |
 Why I Bought A 534 Year Old Copy Of Aristotle | October 19, 2026 | 13:50 | 35,500 | 60 | 13,466 | 690 | 87 |
 A 200 Year Old Book Box | October 17, 2026 | 0:43 short | 24,806 | 97 | 11,369 | 1,355 | 30 |
 A Book From The TRAITORS Castle! | October 16, 2026 | 1:05 short | 39,067 | 176 | 10,895 | 2,247 | 21 |
 Come And See These Books! | October 15, 2026 | 0:48 short | 25,164 | 185 | 11,541 | 1,346 | 23 |
 10-Year-Old vs 534-Year-Old Aristotle! | October 13, 2026 | 1:13 short | 52,069 | 140 | 19,498 | 3,209 | 81 |
 £2,000 vs £15,000 Winnie The Pooh | October 12, 2026 | 1:14 short | 41,982 | 118 | - | 3,200 | 52 |
 This Book COULDN’T Be Published | October 11, 2026 | 1:27 short | 56,163 | 212 | - | 2,926 | 84 |
 Q&A: AI Destroying Books, Stress & A $450k Hobbit | October 11, 2026 | 22:49 | 21,856 | 36 | - | 553 | 76 |
 The Guild Of Women Binders | October 9, 2026 | 1:04 short | 22,686 | 35 | - | 2,208 | 28 |
 This ANONYMOUS Book Caused A SENSATION | October 8, 2026 | 1:07 short | 26,103 | 16 | - | 1,547 | 19 |
Audience engagement
- likes per 1,000 views
- 59.0 in the category: 18.9
- comments per 1,000 views
- 1.4 in the category: 2.1
- a video's usual first day on this channel
- 12,615 views
- short vs long
- 13 short (up to 3 minutes), 2 long
average views per short video: 35,741
average views per long video: 28,678
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Unlocking a 250 Year Old Box Of Rare Books | October 20, 2024 | 21:32 | 282,219 |
 Most Expensive Book On Antiques Roadshow | April 7, 2024 | 11:25 | 205,801 |
 The Tragic Truth About Beautiful Books | July 21, 2024 | 18:10 | 179,319 |
 Is The $2,200 Edition Of Game Of Thrones Worth It? | August 2, 2026 | 26:37 | 169,924 |
 Risking Everything At The Biggest Rare Book Fair In The Wor… | June 22, 2025 | 10:11 | 138,990 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 A TINY Antique Quran | May 16, 2024 | 1:00 | 15,222,903 |
 £300 Book vs £7,000 Book | July 3, 2024 | 0:58 | 7,395,821 |
 100 vs 450 Year Old Bible! | May 24, 2026 | 1:46 | 5,677,820 |
 NEVER Buy A Book Like This! | December 9, 2025 | 1:55 | 4,532,073 |
 An IMPOSSIBLE EditionOf Lord Of The Rings | May 3, 2024 | 1:00 | 3,994,599 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +282K views this week
Tom Ayling's Tolkien bookcase has a Hobbit tucked inside
Jay Johnstone's painted Amon Hen cabinet houses a first edition, first printing of the 1937 novel.
This week on the channel +745K views this week
A cardinal's wallet, not a book, tops Tom Ayling's eight-video week
Howard Carter before Tutankhamen, a first edition of A Christmas Carol and Tolkien's Hobbit dinner filled out the antiquarian bookseller's …