The brand's busiest new upload shows its inventor fitting a knitted swaddle at a crowded booth.
On YouTube, Swaddelini has 219,000 subscribers and 379,794,257 views in all, as of November 11, 2026. In the last 7 days it gained 3,000 subscribers and 10,303,436 views. By YouTube subscribers it is No. 4,490 of the 5,393 channels on Trari, and No. 81 of 91 in category "Couples and family channels".
YouTube: The numbers today
▲ 10,000 in the last 30 days
▲ 31,353,660 in the last 30 days
YouTube: What happened lately
November 11, 2026 6.5x its usual first day He was happy to be back #babyswaddle #whyswaddle The video opened at a pace of 58,788 views a day, 6.5 times a normal first day on this channel (9,109).
Fifteen new uploads include baby-show demonstrations, a doll-toss joke and an arms-out sleep-sack option.
A day after a demo doll went flying, the swaddle brand's gentler sequel drew far more viewers, while an older Toronto-tagged short passed a…
The video drawing the most views now
I’m sort of the queen of infant sleep #babysleep #bestswaddle
- Video published
- November 5, 2026
- Video views so far
- 727,330
- Video views, pace per day
- 146,443
- Views on its first day
- 92,294
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Couples and family channels | |
|---|---|---|
| By subscribers | 4,490 of 5,393 | 81 of 91 |
| By views gained this week | 661 of 5,274 | 29 of 88 |
| By views gained in the last 30 days | 826 of 5,043 | 31 of 83 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.4% of all views the category's channels gained this week
- Subscriber growth this week
- 1.4% on this channel, 0.0% on the category's middle channel
Subscribers in the category Couples and family channels
Views gained this week in the category Couples and family channels
YouTube: Subscribers, last 30 days
October 13, 2026: 210,000 subscribers → November 11, 2026: 219,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 348,888,514 views → November 11, 2026: 379,794,257 views · average: 1,065,715 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 10.5 in the category: 15.7
- comments per 1,000 views
- 0.2 in the category: 0.5
- a video's usual first day on this channel
- 9,109 views
- short vs long
- 15 short (up to 3 minutes), 0 long
average views per short video: 81,729
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
Swaddelini _ Why? How? What? | June 1, 2021 | 1:06 | 44,073 |
Coming soon! The body sock! #thebodysock by #swaddelini wit… | June 30, 2022 | 1:01 | 40,849 |
New arms out small size! #swaddelini #sleepsack | July 11, 2024 | 1:42 | 29,785 |
How to tell if a swaddle is safe #whyswaddle #safeswaddle #… | June 20, 2024 | 0:40 | 28,356 |
How did you get that thing on??? #swaddelini #howtoswaddle … | September 28, 2023 | 1:06 | 20,849 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
If you know someone whose baby has a pavlik harness, this s… | May 25, 2026 | 0:27 | 28,149,498 |
We may have swaddled like 10 babies at this point 😂 #swadd… | June 5, 2026 | 0:52 | 25,808,678 |
Swaddelini Viral tiktok video #shorts | March 5, 2021 | 1:00 | 17,320,763 |
My reputation is safe #babyswaddle #sleepsack | September 8, 2026 | 0:45 | 15,101,050 |
For the sleepless nights, Swaddelini saves the night #sleep… | June 24, 2026 | 0:28 | 14,797,468 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offHe was happy to be back #babyswaddle #whyswaddle The video opened at a pace of 58,788 views a day, 6.5 times a normal first day on this channel (9,109).
- Video taking offI managed to keep my reputation #babyswaddle #new… The video opened at a pace of 70,569 views a day, 7.8 times a normal first day on this channel (9,042).
- Video taking offShe was glad to be back, hugged by a sleep sack #… The video opened at a pace of 36,004 views a day, 4 times a normal first day on this channel (9,109).
- Video taking offShe was sad without a swaddle #sleepsack #swaddel… The video opened at a pace of 54,125 views a day, 5.9 times a normal first day on this channel (9,211).
- Video taking offI’m sort of the queen of infant sleep #babysleep … The video opened at a pace of 41,553 views a day, 4.5 times a normal first day on this channel (9,211).
- Video taking offSafe to say she will be sleeping a little longer … The video opened at a pace of 52,517 views a day, 5.6 times a normal first day on this channel (9,313).
- Video taking offShe was so happy to be swaddled #livedemo #babyde… The video opened at a pace of 51,494 views a day, 5.6 times a normal first day on this channel (9,211).
- Video taking offWhen all else fails, it’s Swaddelini time #babysw… The video opened at a pace of 42,535 views a day, 4.4 times a normal first day on this channel (9,624).
- Video taking offSwaddling is a wonderful addition to bedtime for … The video opened at a pace of 37,538 views a day, 3.8 times a normal first day on this channel (9,934).
- Video taking offSafe to say it worked #babysleep #newbornswaddle The video opened at a pace of 59,982 views a day, 6.2 times a normal first day on this channel (9,624).
- Video taking offI can’t believe I actually got him to sleep! #why… The video opened at a pace of 38,886 views a day, 4 times a normal first day on this channel (9,624).
- Video taking offThe Swaddelini reminds her of the womb because it… The video opened at a pace of 42,469 views a day, 4 times a normal first day on this channel (10,718).
Stories
The brand's busiest new upload shows its inventor fitting a knitted swaddle at a crowded booth.
Fifteen new uploads include baby-show demonstrations, a doll-toss joke and an arms-out sleep-sack option.
A day after a demo doll went flying, the swaddle brand's gentler sequel drew far more viewers, while an older Toronto-tagged short passed a…
Many commenters on the brand's newest short point out that the baby was quiet from the very first second, and one of the most liked asks fo…
Three baby-swaddling shorts from the same day are all running far ahead of the brand's usual pace, and one of them leads.




























