This week on the channel +6M views this week

ROLE MODEL takes the Cowboy role in Troye Sivan's visual

Terrence O'Connor directs the week's only new upload, with Ellie Borzilleri handling the shoot and edit.

Channel:

TroyeSivanVEVO Story of October 18, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Troye Sivan - Cowboy (Official Visual)

The casting credit is almost a punchline waiting to happen: ROLE MODEL, appearing in "Troye Sivan - Cowboy (Official Visual)." One viewer says the title immediately brought the singer to mind, without expecting him actually to appear. Others greet Tucker Pillsbury by name or reach for Brokeback Mountain comparisons.

Released October 14, the visual has gathered roughly 330,000 views. It gives TroyeSivanVEVO something new after the upload pause we wrote about in September, though the channel's busiest videos at the moment come from either side of that break.

"Troye Sivan - FF (Official Music Video)," directed by Gordon von Steiner and featuring Felix Mayr, is drawing the most daily views. "Troye Sivan - Party (Official Music Video)" follows, with Sir Ian McKellen among its credits. Cowboy sits behind those two in daily viewing, making this less a single-release week than a moment with several recent songs in circulation.

Across the channel, the catalog added about six million views over seven days while the subscriber count stayed unchanged. Daily viewing is currently below its usual level, although the weekly total remains substantial: among nearby music and media channels, triple j had a slightly larger weekly gain, while HalseyVEVO drew a similarly sized audience.

For Cowboy, the most specific conversation is about that guest appearance. The title gave some viewers a casting idea, and Troye had already put their choice in the credits.

Published on Trari

Where next?

Also in Music labels, platforms and music mediaThis week on the channel +7.1M views this weekSlayyyter and Marvel robots share BBC Radio 1's weekRachel Chinouriri brings a pop cover to the Live Lounge, while Ali Plumb gathers the VisionQuest cast.Channel: BBC Radio 1 · Story of October 24, 2026

A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

What viewers say

when i saw the word "cowboy" i instantly thought of Role Model and didn't expect him to actually be here LOL
@iyakinikuSee it on YouTube
TUCKER?!
@vwxshezSee it on YouTube
Somewhere between a yeehaw and a religious experience.
@Aman-et3rqSee it on YouTube

4 more comments