SOSHIOTSUKI gets a closer look on Tim Dessaint's fashion shelf
His Japanese-brand exploration approaches half a million views during a week with no new uploads.
Tim Dessaint
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The Japanese Fashion Brand That Came Out of Nowhere
"The Japanese Fashion Brand That Came Out of Nowhere" gives SOSHIOTSUKI a video of its own, after Tim Dessaint included the label in a broader Japanese-fashion roundup. There were no new uploads this week, making this a chance to connect those two pieces rather than add another outfit to the watch list.
The dedicated exploration is drawing the most daily views of his videos right now and is approaching half a million views. The earlier "6 Japanese fashion brands you should know about" places Soshiotsuki alongside Kapital, Neighborhood, Issey Miyake, a.PRESSE and Maison Mihara Yasuhiro. That's a varied set of reference points: Kapital is known for inventive denim, while Miyake's work helped make pleating a defining part of modern fashion design.
Between those brand discoveries sits "This is how you actually develop style," the more personal side of the collection. Its subjects include proportions, wardrobe building and finding a signature style: a useful contrast to learning the names on the labels. It is drawing more daily views than the older six-brand roundup, though the SOSHIOTSUKI feature remains the busiest of the three.
Dessaint's subscriber audience is smaller than Mina Le's and Harper's BAZAAR's, and larger than Fashion Feed's. His particular corner of that fashion company is clear in this catch-up collection: discovering clothes worth examining, then asking how to make them your own.
Published on Trari
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Which label gets its own exploration in Tim Dessaint's recent video collection?
The description of "The Japanese Fashion Brand That Came Out of Nowhere" identifies SOSHIOTSUKI as its subject.