Hobby Lobby's founder, Tony Buzbee and Forbes Riley sit down with School of Hard Knocks
Eight interviews went up in a week, and a Beverly Hills neighborhood tour is closing in on a million views.
School of Hard KnocksStory of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Inside America's Billionaire Neighborhood (Beverly Hills)
Among the money and business channels nearest School of Hard Knocks in size, the busy stretch belongs to Forbes, running at more than twice its usual daily pace, with Humphrey Yang and Minority Mindset also well above theirs. School of Hard Knocks has its own reason to look up: the channel is adding around ten thousand subscribers a day.
The format has not changed. A microphone, a successful stranger, and the same short list of questions: how did you get rich, what did you learn, and what would you tell the younger generation. Eight of those conversations went up this week. The guest list ran from Houston trial lawyer Tony Buzbee to Forbes Riley, the infomercial host the description bills as the woman behind $2.5 billion in product sales, plus an Atlanta real estate investor with a Ferrari and an 85-year-old London businessman asked whether he has any regrets.
The most watched of the week was not an interview, though. "Inside America's Billionaire Neighborhood (Beverly Hills)" is near a million views.
The newest arrival is moving fastest. "He Built a $10 BILLION Empire Doing THIS" features David Green, who founded Hobby Lobby in Oklahoma City, and the conversation turns to why all of the chain's stores close on Sundays. A day old, it is drawing views faster than anything else on the channel. Close behind is last week's sit-down with cable television founder Marc Nathanson, which has passed 1.7 million.
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The videos drawing views on School of Hard Knocks right now
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- Channel
- School of Hard Knocks
- Subscribers
- 2,330,000
- Videos published this week
- 8
- Video published
- September 24, 2026
- Video views so far
- 954,628
The numbers
Here is how School of Hard Knocks' videos and subscribers moved this week.
💡 Test your knowledge
In which city is Hobby Lobby headquartered?
Hobby Lobby was founded in Oklahoma City and still has its headquarters there, which is where this week's interview with its founder was filmed.
