Speedo's swimming lessons span freestyle strokes and smart goggles
Its most-watched technique tutorial has passed 12 million views, while Nate Tracy opens up the iQ goggles to reveal their removable sensor.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Meet Speedo iQ: Everything You Need to Know About Our Smart Swim Goggles
Next story: Speedo iQ puts breaths and turns under the smart-goggle lens
Speedo posted nothing new, leaving a swimming archive that ranges from straightforward stroke lessons to sensor-equipped goggles to fill the week.
There is a pleasing continuity between them. "Freestyle Swimming Technique | Stroke", published in 2013, remains the brand channel's most-watched regular video. Alongside lessons on kicking, breathing, butterfly and breaststroke, it offers the fundamentals that the iQ system now tries to put into measurements.
Among the highlighted older uploads, "Meet Speedo iQ: Everything You Need to Know About Our Smart Swim Goggles" is drawing the most daily views. This is Speedo's own product showcase: innovation executive Nate Tracy takes the goggles apart to expose a compact, removable sensor. The accompanying app displays measures including turn speed, stroke distance, head angle and breathing cadence. Head position gets particular attention, making the explanation more specific than a simple lap-counting pitch.
The iQ campaign featuring Regan Smith and Léon Marchand and an older DMC fins advert are also picking up views. Across the channel, subscribers were unchanged over the week, while the current daily viewing pace is less than half its usual level. For Speedo, an upload-free week has left both the basic lessons and the newer training tools in circulation.
Published on Trari
Where next?
What do you think?
The videos drawing views on Speedo right now
- Channel
- Speedo
- Subscribers
- 186,000
- Channel views, last 7 days
- 31,984
- Videos published this week
- 0
The numbers
Here is how Speedo's audience and archive moved over the week.
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