Jos Buttler at Headingley extends the ECB's Sri Lanka streak

The clip opened at about eighteen times a normal first day, a gentler jump than Tom Banton's century got but still far from routine.

Channel: England & Wales Cricket BoardStory of September 30, 2026Trari Newsroom

Why this story? The video opened at a pace of 538,080 views a day, 18 times a normal first day on this channel (29,838).

DRAMA AT HEADINGLEY! 😱 Jos Buttler v Sri Lanka

"DRAMA AT HEADINGLEY! 😱 Jos Buttler v Sri Lanka" is the newest clip from England's series against Sri Lanka on the England & Wales Cricket Board's channel, and it passed 400,000 views in well under a day.

That is roughly eighteen times what a new upload there usually gathers on its first day. It is also the third fast starter from this series in a matter of days, after a "Thrilling Finish!" and Tom Banton's century. Banton's hundred opened at a steeper pace, but for a channel whose new videos usually start modestly, this one is still well outside the routine. The channel as a whole was also running busier than its usual daily pace.

Beyond the title, the video gives little away. The capital letters and the emoji do the billing. The name in it carries weight, though. Buttler is the wicketkeeper-batter who led England to the T20 World Cup title in 2022, and Headingley, the home of Yorkshire cricket, is one of the country's best-known grounds.

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Jos Buttler at Headingley extends the ECB's Sri Lanka streak The full story on Trari: https://trari.com/en/story/officialenglandcricket-1925/

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The numbers

The figures show a fast opening for a single clip, on a channel that was already busier than usual.

the video's first day

usual first day here

29,838

this video

538,080

subscribers

8,250,000

total views

4,029,061,983

views per day

1,954,235

typical day: 1,433,984

the video

views

418,293

likes

1,324

comments

56

days online

1

compared with similar channels (subscribers)

cricket.com.au

10,500,000

England & Wales Cricket B…

8,250,000

Sports Central by DRM

6,710,000

Shoaib Akhtar

3,780,000

Global Cycling Network

3,640,000

Australian Open

3,160,000

As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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