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Video taking off 6.5x its usual first day

Nikki Lilly blends serum into her makeup in a glowy-skin tutorial

Her sponsored Short combines contour, blush and concealer in a single brush-blending step, with a much busier comment section than usual.

Why this story? The video opened at a pace of 51,884 views a day, 6.5 times a normal first day on this channel (7,959).

AD the glowy skin hack ⭐️🤍 @lorealparisuk #makeup #skin #hair #hackAD the glowy skin hack ⭐️🤍 @lorealparisuk #makeup #skin #hair #hack

Nikki Lilly dots on her contour, blush and concealer, then adds something before reaching for the brush: drops of serum straight onto her face. Rather than blending each layer separately, she works them together.

That is the technique behind her new "serum hack" Short, a paid advertisement for L'Oréal Paris. There is no spoken explanation, just music and a close-up sequence that makes the order of application the lesson. Mascara and lip gloss follow, then she runs hair oil through her hair to finish.

The upload drew roughly 29,000 views in nine hours, already well beyond her usual full-day audience for Shorts. Its comments have also passed ten times her usual first-day total, before a full day has elapsed.

Among the responses is a longtime subscriber describing the surprise of seeing Nikki appear in their recommendations again after time away from her videos. For a channel whose familiar beauty routines include getting ready for premieres and letting her brother do her makeup, this installment puts a specific blending technique at the center.

Published on Trari

Where next?

What viewers say

  • Sorry about my English, it’s not my native language, but I can’t help but write this. I’ve been subscribed to you for many years, and for a while I wasn’t able to follow your creative work, imagine my joy when I saw you in my recommendations again! Please keep going you’re wonderful! 🩷
    @maid_chan1337See it on YouTube
  • Your so pretty and so confident!
    @pebble_notloverSee it on YouTube
  • You are beautiful
    @propali_pikasoSee it on YouTube

Public comments from the video's page on YouTube

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The facts
Subscribers
3,160,000
Channel views, last 7 days
821,943
Channel views, pace per day
112,151 (on a normal day: 167,182)
Video published
October 19, 2026
Video views so far
28,608 (less than a day online)
Video views, pace per day
51,884

The numbers

The Short has already passed Nikki Lilly's usual first-day views and comments, although it has not yet been online for a full day.

the video's first day
usual first day here
7,959
this video
51,884
subscribers
3,160,000
no significant change in the last 7 days
total views
945,925,688
views per day
112,151
typical day: 167,182
the video
views
28,608
likes
2,278
comments
284
days online
1
subscribers: this channel and similar channels
Nikki Lilly
3,160,000
Tanya Burr
3,060,000
Morgan Adams
2,670,000
As of October 20, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

What does Nikki use to blend her makeup and serum together?