Natalie Barbu draws a line between desk work and bedtime
Her recent founder vlog pairs remote-team growing pains with preparations for Rella's first New York City event.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
A real day in my life running a business (and what’s hard right now)
Video summary
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- 3:12Natalie introduces accountability scorecards and weekly objective tracking for her team.
- 8:18A call with co-founder Connor Boyce turns to plans for product analytics.
- 9:30Preparations for a New York City summit bring Rella's community-building plans into focus.
- 14:39Natalie explains why she wants Rella to remain remote despite the challenges of different time zones.
- 19:00After dinner, she reads newsletters on her iPad, keeping her work computer at the desk.
What does switching off look like when your working day happens at home? For Natalie Barbu, it means leaving the computer at the desk and reading Substack newsletters on her iPad in bed. That small boundary closes a founder vlog otherwise filled with accountability charts, product plans and the challenges of a growing remote team.
Natalie posted nothing new this week, but "A real day in my life running a business (and what's hard right now)" is drawing the strongest daily audience among her active uploads. The sponsored vlog includes a paid segment for Pebl. Around it, Natalie introduces weekly scorecards, checks in with co-founder and CTO Connor Boyce, and plans the Future of Social Media Summit in New York City.
An in-person event does not mean an office return. Natalie says she doesn't think Rella will ever become an in-person team, pointing to the talent available around the world. The practical question is how to keep that distributed team accountable as it grows.
The channel collected roughly 17,000 views over the week, with subscribers unchanged at 301,000. Daily viewing is well below its usual pace. Nearby business channel Inc. also has unchanged subscribers and slower-than-usual daily views, while The Caleb Hammer Show is seeing a more active spell.
Natalie's other active uploads keep the founder theme close: "DIML vlog" offers another working-day snapshot, while "How I'd Start a Business From $0 (After Losing Everything)" lays out her lessons on hiring, funding and building in public. That advice video also includes a paid sponsorship.
Published on Trari
Where next?
The videos drawing views on Natalie Barbu right now
- Channel
- Natalie Barbu
- Subscribers
- 301,000
- Channel views, last 7 days
- 17,052
- Videos published this week
- 0
The numbers
Here is Natalie Barbu's week in views and subscribers.
💡 Test your knowledge
What role does Connor Boyce hold at Rella alongside being a co-founder?
Connor Boyce is Rella's co-founder and CTO, and joins Natalie by video call in the vlog.




