Modern MBA finds staying power in the boring gym
Its fitness-industry essay contrasts dependable monthly memberships with boutique studios built around attendance and novelty.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
How Private Equity Bought Every Gym in America
Next story: Modern MBA follows your gym payment into private equity
Things we can learn from the video
Press to jump
- 9:24Planet Fitness targets casual gym-goers with low fees and a lightly staffed model.
- 11:15The essay explains how leveraged buyouts place acquisition debt on gym businesses.
- 16:38Planet Fitness shifts location costs to franchisees while collecting revenue from equipment and royalties.
- 24:41Luxury gym operators use property sale-leasebacks to release cash while taking on rent obligations.
- 35:28The presenter contrasts gyms' recurring dues with boutique studios' dependence on attendance and novelty.
"A gym is boring, and that's exactly why it lasts," Modern MBA's presenter says deep into "How Private Equity Bought Every Gym in America." After the buyouts and borrowing comes a useful distinction: a conventional gym and a fashionable studio aren't selling quite the same business proposition.
The essay argues that gyms can count on monthly payments from people who seldom visit, while boutique studios depend on attendance and the continuing appeal of their classes. SoulCycle, Orangetheory and the Pilates boom become examples in a wider examination of how investors try to turn exercise habits into financial returns. The video includes a sponsored segment for Oracle NetSuite Next.
Modern MBA posted nothing new this week, leaving that nearly two-week-old essay as the busiest of its highlighted uploads. It has reached roughly 295,000 views. The older "How A Single Hedge Fund Killed Chipotle" and "How Pizzerias Really Make Money" also continue drawing viewers, though at much gentler daily rates.
The channel added about 1,000 subscribers over the week, but its current daily viewing is well below its usual pace. Nearby in the business-channel neighborhood, Scott Galloway's podcast is drawing more daily views than usual, while Marko - WhiteBoard Finance is having a quieter spell.
For Modern MBA, the fitness essay extends a familiar interest beyond the restaurant counter: the business model underneath an everyday purchase, whether that's a pizza slice or a membership you keep meaning to use.
Published on Trari
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The videos drawing views on Modern MBA right now
- Channel
- Modern MBA
- Subscribers
- 846,000 ▲ 1,000 this week
- Channel views, last 7 days
- 140,383
- Videos published this week
- 0
The numbers
Here is how Modern MBA's audience and archive moved this week.
💡 Test your knowledge
Which type of workout made SoulCycle known?
SoulCycle built its boutique fitness business around instructor-led indoor cycling classes.



