The Bottleneck Podcast

Bottleneck Podcast

Topics: Entrepreneurship

No. 123 in Business▲19

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.   Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.   Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the...

Latest episodeCaroline Orange-Northey with Rory Sutherland and Elfried Samba discuss the Fear of Better OptionsOctober 18, 2026 · 73 min

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Latest episodes

1. Caroline Orange-Northey with Rory Sutherland and Elfried Samba discuss the Fear of Better OptionsOctober 18, 2026 · 73 min
2. Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trapOctober 3, 2026 · 147 min
3. Rita McGrath with Rory Sutherland on why big companies kill their best ideasAugust 19, 2026 · 81 min
4. Sir Richard Harpin with Rory Sutherland and Elfried Samba on how he built a £4.1bn businessAugust 2, 2026 · 80 min
5. Joe Martin with Rory Sutherland and Elfried Samba, recorded live at MAD//FestJuly 19, 2026 · 32 min
6. Faris Aranki with Rory Sutherland and Elfried Samba on IQ, EQ, FQ and why smart teams still failJuly 16, 2026 · 85 min
7. Josh Hart with Rory Sutherland and Elfried Samba on AI, people and the future of workJune 21, 2026 · 63 min
8. James Watt with Rory Sutherland and Elfried Samba on BrewDog, gut instinct and starting againJune 7, 2026 · 72 min
9. Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscarMay 29, 2026 · 61 min
10. Jamie Bartlett with Rory Sutherland and Elfried Samba on AI, trust and the internetMay 10, 2026 · 82 min

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