Purposing

Given - Part of Anthesis

Topics: Management · How To · Marketing

No. 132 in Business▲41

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to...

Latest episodeHow fair are bananas? What Fyffes learned from a workers rights crisis in its value chain | Caoimhe BuckleyOctober 27, 2026 · 38 min

0:0037:41

1×

Latest episodes

1. How fair are bananas? What Fyffes learned from a workers rights crisis in its value chain | Caoimhe BuckleyOctober 27, 2026 · 38 min
2. What if supermarkets could end food poverty? The Iceland Food Club story | Hilary BergOctober 13, 2026 · 40 min
3. LIVE from New York Climate Week: Finding the Actionable EdgeSeptember 29, 2026 · 48 min
4. James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.February 3, 2026 · 31 min
5. The sustainable return on investment framework: Proving profit, people and performance can align | Emilio TenutaJanuary 20, 2026 · 37 min
6. The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of AnthesisJanuary 6, 2026 · 40 min
7. When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-JonesDecember 9, 2025 · 33 min
8. Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, LiptonNovember 25, 2025 · 34 min
9. Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBSNovember 11, 2025 · 34 min
10. What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben HaymanOctober 28, 2025 · 36 min

Today's places

Also on: Apple Podcasts · Podcast website